Rebuilding Together Named Charity of Choice by HGTV and DIY Network

LAS VEGAS - – NOVEMBER 15, 2010 – Rebuilding Together today announced a three-year commitment from Scripps Networks as charity of choice for HGTV and DIY Network. As Rebuilding Together’s television media partners, the networks made a $1 million cash donation as well as a commitment to provide $15 million dollars in marketing support and media exposure for the organization’s activities.  

 

HGTV and DIY Network will work together to engage viewers in Rebuilding Together‘s mission to serve 800,000 low-income Americans each year. The organization’s efforts include 10,000 projects annually to rehabilitate and provide critical repairs to homes as well as energy efficiency upgrades at no cost to homeowners.  Additional details about the partnership are available at www.rebuildingtogether.org.

 

The new commitment comes as Rebuilding Together and HGTV wrap up Change the World. Start at Home, a three year community revitalization initiative that mobilized local volunteers, organized building projects and honored community heroes. During the campaign, the network also aired television specials that featured renovations for veteran’s group homes and for homeowners in need.

 

“Rebuilding Together’s mission critical work has been brought to the attention of millions of viewers by HGTV over the years,” said Gary A. Officer, President & CEO, Rebuilding Together.   “HGTV and DIY Network will allow us to increase our momentum to help America’s low-income homeowners”.          

 

In August, HGTV was the official media partner of Rebuilding Together’s Fifty for Five, a mass-volunteer gathering in which fifty hurricane damaged homes were restored in New Orleans’ Gentilly neighborhood.   HGTV promoted the event to audiences through a PSA campaign that featured actor Morgan Freeman. In addition, the network’s popular home improvement experts Carter Oosterhouse and Scott McGillivray, along with DIY Network’s Chris Grundy, volunteered at the event.